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Hair is our Universe

Our award winning salon is based on the principles instilled by our history, that has been passed down through three generations. These principles include our clients being of the highest importance. We want you to leave not only satisfied but excited to come back for your next appointment. We not only stay up on the latest trends but compete internationally by setting some of our own.
45

Years in Business

1

Services Performed

26

International Awards

Industry Recognized Salon

We Have the Credentials to Back it Up

Wella Concept Salon

We are a proud Wella Concept Salon. When you enter a Wella Concept Salon, you enter a world of professionals with passion for hair. Up to date on the latest style and product trends, a Wella stylist is inspired and understands your specific hair needs to create the style you want. We also carry the Wella family of professional products.

Green Circle Certified

We align ourselves with Green Circle Salon in the hope to ameliorate the ecological footprint we are making and instead implement simple green changes that will make both our Salon and our industry more sustainable. We hope that as fellow stewards of the plant you will support our initiative to help keep our communities clean.

Meet the A Team

Did we mention our team is made up of award winning stylists? Whether it’s in the salon or out of the salon, we’re a family. We know that amazing things only happen when you work together. We encourage our stylists to always better themselves by attending trade shows or competing in the hair industry. And when we do win awards, we’re all there to celebrate together! Our positive attitude has created an atmosphere of support and encouragement between all of our stylists.
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Alex has been an active member of the Master Judges Program since it's inception and a platinum member for the past ten years.

Alex is an award-winning stylist, salon owner, trainer, and educator. For forty five years he has owned Salon Alessandro in St.Catharines, Ontario with his brother Frank, a World Supreme winner. During this time, Salon Alessandro has won over 60 competition awards. More recently daughter Rachel entered the competition scene winning numerous provincial awards and representing Canada five times at the World Championships - most recently last Spring in Seoul, Korea which Alex attended.

For over twenty years Alex has been active in education teaching both the Hairstylist Apprentice Program in Ontario and a skill enhancement program for hairstylists.
Alex is passionate about all aspects of the hair industry, particularly competitions. He is thrilled that two of his daughters are active in hair competitions and have joined him in the Master Judge Program.

Alex Fortino

MASTER STYLIST
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Rachel Fortino can’t remember a day that she wasn’t surrounded by hair. As a 3rd generation stylist, Rachel grew up in a life that revolved around the craft of hairdressing. The circumstances of her life initially drew her to the craft, where she fell in love and has worked tirelessly for over twenty years to gain the reputation that she has.

When Rachel isn’t managing operations at her family’s salon, she is prepping tirelessly for a competition. Rachel trains for competitions with the same assertive nature that you would expect from an athlete. When a World Competition approaches, Rachel is practicing for up to four hours daily. Such practice comes with a payoff, though, as Rachel has brought home numerous awards. She won her first professional competition in 2006, which led her to represent Canada at the Hairworld competition in Moscow (2006). Since then, she has competed for Team Canada in Chicago (2008), Paris (2010), Frankfurt (2014) and Seoul (2016). Rachel also placed in the top 3 Allied Beauty Association competitions every year for the past decade and also was placed as a semi-finalist/finalist at the Wella Trend Vision.

Rachel is currently part of the ‘Master Judge’ program as encouraged by her father, Alex Fortino, who is a Canadian master judge that is now qualified to judge world championships. She’s worked on looks for the ‘Sebastian What’s Next Awards’ and recently helped Eden Sassoon (daughter of hair icon, Vidal Sassoon) with a social media campaign – #iamavisualartist- to help the craft of hairdressing be recognized as a visual art. Rachel is currently the General Manager of OMC Team Canada and was recently awarded the Achievement Award from OMC Hairworld

Rachel Fortino

LEAD STYLIST / CREATIVE DIRECTOR
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Involved in the hair industry for ten years, Alexa has been a licensed stylist for eight years. She has entered numerous competitions such as Toronto ABA, the Sebastian What’s Next Awards, the Trend Vision Awards and even the Hair World 2016 competition in South Korea in which she received 2nd place Canadian in Technical/Creative. Alexa has been passionate about hair styling since a child where she was influenced and encouraged by her grandmother, who was a hair stylist. She would love to take more courses, enter more competitions and hopes to one day open a salon of her own.

ALEXA GORDON

STYLIST
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Amber Riegle has been in the industry for fifteen years. She was a semi-finalist as well as a finalist in LA for the Sebastian What’s Next Awards. She placed top 3 in North America. Amber has entered the Wella Trend Vision competition as well as the ABA Men’s Pompadour. She would love in the future to use social media as a platform for growth as a stylist and to further promote herself in the industry. A personal goal of Amber’s is to compete and grow and place Top 3 at the ABA competition. She knew what she wanted to do for a career at a young age when she made clients out of her family, friends and even dolls. She loves making people look beautiful and therefore feel beautiful!

Amber Riegle

STYLIST
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Vanessa Fortino was born into the hair world but started her official journey in 2007. She attended Niagara College for cosmetology and graduated in 2009. She has spent the last fifteen years furthering her skills by taking classes with Wella and Sassoon to keep up on the latest trends. She spent six weeks in Santa Monica, California to attend a Vidal Sassoon cutting class, has travelled across Europe and North America to attend seminars, shows and also works backstage with a Wella Professionals hair team at New York Fashion Week. Vanessa has entered many competitions placing her as a semi-finalist in the Sebastian What’s Next Awards and winning 2nd place in her Skills Canada competition while attending Niagara College. Vanessa's work made the cover of Panoram Magazine in 2018 and in 2019 she traveled to LA to compete as a finalist in the Wella Beauty Envision Awards placing top 3 in North America. She is currently a Brand Educator for Wella/ Nioxin and Sebastian and has been a team member since 2007. Vanessa is very passionate about her job and considers her co-workers her family!

VANESSA FORTINO

STYLIST
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Page Agostino has always been into the fashion and hair world and wanted to pursue a career in hairstyling at a young age. Page graduated from Niagara College in 2011 and has over thirteen years of experience in the industry, from working behind the chair to modelling for competitors. Page is always up for a fun challenge. During the years Page’s passion has taken her worldwide to compete in multiple competitions. She attended OMC hair world championship in Paris,France and Seoul, South Korea. She has also competed in Ontario and Quebec at the ABA with multiple wins in the Woman’s cut category. In 2017 she was a top 10 semi finalist for Contessas. Page believes in continuing education where she has traveled to the United States and has attended TONI&GUY classes only to further her skill and passion. Page’s favourite thing to do behind the chair are sleek bobs and short haircuts.

Page Agostino

STYLIST
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Stacy Barrett is not just a hairdresser; she's an artist who transforms hair into masterpieces. With a love for hair coloring techniques, haircuts, and hairstyling, Stacy's passion shines through in every client she works with. But her talents and interests extend far beyond the salon chair.

Stacy's journey into the world of hairdressing began with a fascination for colors and shapes. She honed her skills through years of training and experience, mastering the latest trends while also staying true to timeless styles. From balayage to ombre, from pixie cuts to long layers, Stacy can do it all, always ensuring that her clients leave feeling confident and beautiful.

STACY BARRETT

STYLIST
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Katie McCauley found her love for hair at a young age. In high school she already had a clientele. She graduated from hairstyling at Niagara Collage in early 2022. Katie has been in the industry for 4 years. Her aspirations includes doing editorial photoshoots and being a stylist for the stars! Katie’s favourite thing to do in the salon is colour and wants to specialize in curly hair.

Katie McCauley

NEW TALENT
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Page Blanchette, while she didn't always know hairstyling was for her, she always had a strong passion for art and creativity. She loves being able to use her creativity wherever she can, and that’s where her love for hair blossomed. Page’s experience with hair goes back about a year and a half, from her time at Niagara College to where she is now. She began her hair journey at Niagara College, and graduated in August of 2023. Page had the honour of placing first in her class for her OMC hair colouring assignment, as well as her final avant-garde project. She was inspired by the other stylists around her and could see all the creative possibilities the hair world has to offer. She knew then that it was the career for her. Page’s other favourite part about hairstyling is connecting with people. Whether it's forming new bonds or strengthening existing ones. She wants to be able to bring a smile to people's faces, and loves being able to make people feel confident and good about themselves. Page has a strong love for haircutting and is eager to continue learning and see where her hair journey will lead her.

Page Blanchette

NEW TALENT
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RONDA MARTIN

SALON COORDINATOR
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