Hair is our Universe

Our award winning salon is based on the principles instilled by our history, that has been passed down through three generations. These principles include our clients being of the highest importance. We want you to leave not only satisfied but excited to come back for your next appointment. We not only stay up on the latest trends but compete internationally by setting some of our own.
38

Years in Business

1

Services Performed

23

International Awards

Industry Recognized Salon

We Have the Credentials to Back it Up

Wella Concept Salon

We are a proud Wella Concept Salon. When you enter a Wella Concept Salon, you enter a world of professionals with passion for hair. Up to date on the latest style and product trends, a Wella stylist is inspired and understands your specific hair needs to create the style you want. We also carry the Wella family of professional products.

Green Circle Certified

We align ourselves with Green Circle Salon in the hope to ameliorate the ecological footprint we are making and instead implement simple green changes that will make both our Salon and our industry more sustainable. We hope that as fellow stewards of the plant you will support our initiative to help keep our communities clean.

Meet the A Team

Did we mention our team is made up of award winning stylists? Whether it’s in the salon or out of the salon, we’re a family. We know that amazing things only happen when you work together. We encourage our stylists to always better themselves by attending trade shows or competing in the hair industry. And when we do win awards, we’re all there to celebrate together! Our positive attitude has created an atmosphere of support and encouragement between all of our stylists.
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Alex has been an active member of the Master Judges Program since it's inception and a platinum member for the past ten years.

Alex is an award-winning stylist, salon owner, trainer, and educator. For over 30 years he has owned Salon Alessandro in St.Catharines, Ontario with his brother Frank, a World Supreme winner. During this time, Salon Alessandro has won over 60 competition awards. More recently daughter Rachel entered the competition scene winning numerous provincial awards and representing Canada three times at the World Championships - most recently last Spring in Frankfurt, Germany which Alex attended.

For over 20 years Alex has been active in education teaching both the Hairstylist Apprentice Program in Ontario and a skill enhancement program for hairstylists.
Alex is passionate about all aspects of the hair industry, particularly competitions. He is thrilled that two of his daughters are active in hair competitions and have joined him in the Master Judge Program.

Alex Fortino

MASTER STYLIST
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Rachel Fortino can’t remember a day that she wasn’t surrounded by hair. As a 3rd generation stylist, Rachel grew up in a life that revolved around the craft of hairdressing. The circumstances of her life initially drew her to the craft, where she fell in love and has worked tirelessly for the last ten years to gain the reputation that she has.

When Rachel isn’t managing operations at her family’s salon, she is prepping tirelessly for a competition. Rachel trains for competitions with the same assertive nature that you would expect from an athlete. When a World Competition approaches, Rachel is practicing for up to four hours daily. Such practice comes with a payoff, though, as Rachel has brought home numerous awards. She won her first professional competition in 2006, which led her to represent Canada at the Hairworld competition in Moscow. Since then, she has competed for Team Canada in Chicago (2008), Paris (2010), and Frankfurt (2014). Rachel also placed in the top 3 Allied Beauty Association competitions every year for the past decade and also was placed as a semi-finalist/finalist at the Wella Trend Vision.

Rachel is currently part of the ‘Master Judge’ program as encouraged by her father, Alex Fortino, who is a Canadian master judge that is now qualified to judge world championships. She’s worked on looks for the ‘Sebastian What’s Next Awards’ and recently helped Eden Sassoon (daughter of hair icon, Vidal Sassoon) with a social media campaign – #iamavisualartist- to help the craft of hairdressing be recognized as a visual art.

Rachel Fortino

LEAD STYLIST / CREATIVE DIRECTOR
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Amber Riegle has been in the industry for seven years. She was a semi-finalist for the Sebastian What’s Next competition, entered the Wella Trend Vision competition as well as the ABA Men’s Pompadour. She would love in the future to use social media as a platform for growth as a stylist and to further promote herself in the industry. A personal goal of Amber’s is to compete and grow and place Top 3 in a competition. She knew what she wanted to do for a career at a young age when she made clients out of her family, friends and even dolls. She loves making people look beautiful and therefore feel beautiful!

Amber Riegle

STYLIST
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Involved in the hair industry for six years, Alexa has been a licensed stylist for two years. She has entered numerous competitions such as Toronto ABA, the Sebastian What’s Next Awards, the Trend Vision Awards and even the Hair World 2016 competition in South Korea in which she received 2nd place Canadian in Technical/Creative. Alexa has been passionate about hair styling since a child where she was influenced and encouraged by her grandmother, who was a hair stylist. She would love to take more courses, enter more competitions and hopes to one day open a salon of her own.

ALEXA GORDON

STYLIST
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Amanda Jones is currently enrolled at Niagara College working towards her Hair Styling Certification through an apprenticeship at Salon Alessandro. She chose to join the hair industry because of how a hair stylist can change someone’s life while creating smiles and confidence. Amanda aspires to continue to grow and learn as a stylist while always keeping an open mind. She hopes to one day be an educator for Wella.

AMANDA JONES

APPRENTICE
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Ariel Hartwick attended the Cappa School of Hair Styling and has two years in the industry. She gravitated towards the beauty industry because she loved the idea of showing people how beautiful they really were when one feature was enhanced. Ariel has a thirst for knowledge and wants to continue to learn as much as she can in order to be the best she can. She would love to one day offer her services to people who typically would not be able to afford them, in order to spread the feeling of beauty.

ARIEL HARTWICK

NEW TALENT
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Vanessa Fortino was born into the hair world but started her official journey in 2007. She attended Niagara college for cosmetology and graduated in 2009. She has spent the last 11 years furthering her skills by taking classes with Wella and Sassoon to keep up on the latest trends. She spent six weeks in Santa Monica, California to attend a Vidal Sassoon cutting class, has travelled across Europe and North America to attend seminars, shows and also works backstage with a Wella Professionals hair team at New York Fashion Week. Vanessa has entered many competitions placing her as a Sebastian semi-finalist in their what’s next photo shoot and winning 2nd place in her skills Canada competition while attending Niagara College. She is currently a Brand educator for Wella/ Nioxin and Sebastian and has been a team member since 2007. Vanessa is very passionate about her job and considers her co-workers her family!

VANESSA FORTINO

STYLIST
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PATRIZIA VANI

FULL-TIME RECEPTIONIST
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RONDA MARTIN

PART-TIME RECEPTIONIST
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